PT - JOURNAL ARTICLE AU - S Goodacre AU - C McCabe TI - Being economical with the truth: how to make your idea appear cost effective AID - 10.1136/emj.19.4.301 DP - 2002 Jul 01 TA - Emergency Medicine Journal PG - 301--304 VI - 19 IP - 4 4099 - http://emj.bmj.com/content/19/4/301.short 4100 - http://emj.bmj.com/content/19/4/301.full SO - Emerg Med J2002 Jul 01; 19 AB - The importance of presentation and evaluation of economic data with regard to the cost effectiveness of a health care intervention are discussed.