RT Journal Article SR Electronic T1 Being economical with the truth: how to make your idea appear cost effective JF Emergency Medicine Journal JO Emerg Med J FD BMJ Publishing Group Ltd and the British Association for Accident & Emergency Medicine SP 301 OP 304 DO 10.1136/emj.19.4.301 VO 19 IS 4 A1 S Goodacre A1 C McCabe YR 2002 UL http://emj.bmj.com/content/19/4/301.abstract AB The importance of presentation and evaluation of economic data with regard to the cost effectiveness of a health care intervention are discussed.