TY - JOUR T1 - Being economical with the truth: how to make your idea appear cost effective JF - Emergency Medicine Journal JO - Emerg Med J SP - 301 LP - 304 DO - 10.1136/emj.19.4.301 VL - 19 IS - 4 AU - S Goodacre AU - C McCabe Y1 - 2002/07/01 UR - http://emj.bmj.com/content/19/4/301.abstract N2 - The importance of presentation and evaluation of economic data with regard to the cost effectiveness of a health care intervention are discussed. ER -